• QuickReach

The Dawn of the Era of Intelligent Business Automation Platforms


Businesses, both big and small, need software to make them more efficient and better at delivering quality service. But, that’s just the start. Software today is becoming a means of strategic advantage once its full potential is integrated into the business model. It allows businesses to break barriers of cost of servicing segments that were not viable before and extend availability through self-service and automation. This is how new business models like that of Airbnb and Uber has emerged and opened up a whole new front for existing businesses to figure how they can evolve to keep up with the new challengers in the market.


However, the complicated technology landscape can be hard to understand for most. Choosing the right tool and approach for the purpose at hand, cost of technology and implementation risk and after that how to thread the different tools, process, and people together into a cohesive, efficient process has historically been hard to achieve.



Building custom software is expensive and high-risk. Naturally, non-tech businesses should consider it as the last option. However, a surprising number of mid-size businesses fall for the trap of building ground-up, customized applications for their business needs. The process of building the tool takes up time and money and, more importantly, distracts management from achieving the main objective of the business. IT departments are flooded with requests from business users and have limited budget and manpower. In addition, they need to deal with legacy systems across the organization which makes it harder to interconnect, add to that the power users adopting cloud solutions that they may not even have access to.


There is an emerging category of tools that address the above challenges known as ‘business automation’ products; but that is a broad area, too. Confusing claims and marketing spills make it difficult for businesses to identify what they need and what comes next. Intelligent business automation platforms, having learned a lot from the emergence of products supporting low-code/no-code development, offer a faster and more agile environment while continuing to focus on enterprise-wide process discovery, visualization, and monitoring. An intelligent business automation platform typically combines low-code application development, an integration platform, and process workflow into a single package and allows companies to seamlessly automate internal department processes. Over time, it allows companies to benefit immensely from the various benefits of automation –improved efficiencies, reduced costs, and reskilling their workforce to handle tasks that would require human experience and judgment rather than working on non-value adding deliverables.


Intelligent business automation platforms bring in the critical elements of ‘speed’ and ‘convenience’ to developing software applications and this trend is now revolutionizing the software industry. Realizing the innumerable benefits of automation, companies are tapping easy-to-use platforms that would help them digitally transform internal departments in no time. Built-in templates and easy drag-and-drop visual interfaces ensure that even the non-tech business executives could take the lead in implementing these platforms. Couple it with the deployment time and flexible pricing which intelligent business automation platforms offer, it is hardly a surprise that they seem to be rising meteorically in the popularity charts.


Intelligent business automation platforms aren’t only about speed and convenience but also about power. Usually, in intelligent business automation platforms, the platform writes the software application and the job of the enterprise team is to specify it (and not to build!). This means that in the past when one was supposed to design software, to ensure the quality of that application would be the function of the developer or the team which had written it. However, in the case of the intelligent business automation platforms, the quality of the application depends on the platform used to create the application.


The fact that one has platforms writing applications according to human specifications implies that they could be arbitrarily powerful since platforms could write all kinds of functionalities for you and take care of smaller use cases which otherwise might not have been worth concentrating to build on. Couple this with a degree of reliability of uptime and the concerns around data security on the cloud—aspects which most platforms would never compromise - one would already be wondering the futility of custom software development and the associated challenges around hosting and privacy.


The evolving workplace has intelligent automation complementing the work that the human workforce has. RPA bots, intelligent AI recommendations and a host of other features are working along with humans and each of them has their own role. The job of intelligent business automation platforms is to ideally coordinate these different factors so that the RPA element could do its job i.e. to accelerate completion of the repetitive tasks. The platform should also enable artificial intelligence to do its share of the job which would be to provide insights and enable humans make basic recognition and evaluatory decisions so that people can do their part of the job which would be to handle the exceptions that come out of the RPA bots and dedicate a majority of time dealing with issues that matter most in a business and connecting with customers. The intelligent business automation platform enables this teamwork by orchestrating this intelligent automation and a combination of factors. The platform facilitates great customer service through delegating, routing relevant work to the right components, and creating the context in which all this work is going to happen.


QuickReach: The Smarter Way to Automate Internal Processes

Having conducted dozens of digital transformation strategy consulting assignments and workshops for companies across industries have given us a vantage point into the various challenges and pain points which enterprises often have. Throughout the journey of developing QuickReach for potential customers, due care has been taken to ensure that the product attributes have been designed while keeping the challenges of the enterprise customers in mind (and not how some of the other players in the market are choosing to attack the problem) especially in the Experience Studio (the experience planner, designer, and analyzer) which allows users to map the customer journey or the fact that the user is able to seamlessly configure processes using dynamic forms. Definitely, the user experience has been of paramount importance for the product team at QuickReach. Couple this with the flexible pricing strategy and the customers are looking at quick return on investment and more importantly a rapid momentum to digitize your first to later processes.


Some of the prominent features which you can expect from an intelligent business automation platform like QuickReach are listed as below:



Still on the fence and unsure whether QuickReach is the intelligent business automation platform for you?


You could schedule a call with one of the members of the customer service team here or sign up for a free 7-day trial here to explore how QuickReach might benefit your company.


Related Articles:

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- Top 5 Signs You're Ready for Business Process Automation

- 7 Most Common Business Processes that You Can Automate

- 5 Easy Steps Towards Business Process Automation Success

- Making the Business Case for Finance Process Automation

- Simplifying Sales Using Intelligent Process Automation

- Still Thinking Twice About HR Process Automation? That Might be a Problem!

- 5 Key Features Every Office Process Automation Platform Needs

About QuickReach

QuickReach seeks to help companies implement digital transformation through solutions that foster agility and speed in going digital.

QuickReach is a Singapore-incorporated product company backed by the experience of the BlastAsia team. Established in 2001, BlastAsia is one of the largest software product engineering companies in the Philippines and is ISO-certified in Quality Management Systems and in Information Security Management Systems. BlastAsia is also a Microsoft Gold Partner for Application Development and Cloud Platform.

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QuickReach Pte Ltd

68 Circular Road, #02-01, Singapore 049422

QuickReach Inc.
L29 Joy Nostalg Center

17 ADB Avenue, Pasig City,

Philippines 1605